Discrimination based on disease status Essay Example | Topics and Well Written Essays - 1000 words

Discrimination based on disease status - Essay Example As a result, they will hide their conditions from the public in order to avoid such discrimination. This is not only disadvantageous to them but to the wider society as well. For instance, if an individual understands that he has contracted the deadly Ebola virus, he is likely to keep this information to himself for fear of discrimination, in the end, the person may end up infecting more people, thereby affecting the entire society. It is important that person who suffer from such conditions are not be viewed as a danger to society but instead handled with love and given the support needed. In this series for instance, in reference to the Zombies, Vicar Oddie, a member of the church in Roarton village, says that the government was putting back the dangerous friends into the community. Although such people may appear dangerous, it is important for the society to embrace them and look for ways of helping them. In handling people with such conditions however, great care needs to be take n to prevent further infections. Morally, the idea of discrimination based on disease in indefensible. This is based on three important points. First, such discrimination is in violation of individual justice. Discrimination based on health conditions is just as bad as discrimination based on things such as skin color, gender and religion. In this sense, people are treated unfairly not because of the mistakes of their own making but because of conditions they have no control over. It is obvious that such people are unjustly treated in the society.

Explain the Similarities and Differences in Cultures between the Research Paper

Explain the Similarities and Differences in Cultures between the United States and Egypt - Research Paper Example In both countries, social media as a form of communication has strengthened social relationships, given people a strong sense of belonging and identity, and strengthened cultures of these countries.1 Although both countries embrace social media, their degree of use varies. The United States is a highly developed country, with advanced technology; therefore, it has embraced social media more than Egypt, which ranks below it. The United States pioneers much of the global social changes today through social media.2 This revolutionizes other world cultures. Cultures of the U.S and Egypt also undergo gradual revolution due to the cross-cultural communication and interaction facilitated by use of social media by the people. Conclusively, basing on social media, the cultures of the United States and Egypt register more similarities. However, the technological advances of Egypt, which cannot compare the United States, makes Egypt register a smaller number of social media users. Nonetheless, social media use in both countries is a strong pillar responsible for revolution of their

Words And Rules Essay Example for Free

Words And Rules Essay In the first chapter of â€Å"How the Mind Works† Pinker introduces the content of the book. He starts by comparing the mind and a robot. Pinker tries to analyze the characteristics of the mind in comparison to those of the robot. (Pinker, S, 2000:6) In his analysis the mind is the product of evolution over time. This is seen in what the mine has created during the evolution among which is the robot. While the robot is programmed to perform specific acts, the mind thinks on its own. (Pinker, S, 2000:12) In the second chapter Pinker looks at the psychology of cognition. In his description these are the rules and the guiding principles that help the mind to recognize things. In â€Å"Words and Rules† Pinker starts by wondering about the mysteries of language. He looks at the arbitrary connection between the words and the meaning they make. Since there is no connection, he says, then, the words we use must be guided by a set of rules deep in the mind. (Pinker, S, 2000:18) He later borrows the idea of Chomsky to imply that the rules that guide the use of words are a social phenomenon. The difference in use of language is based on creative use of the rules underlying the use of these languages. Bibliography Pinker, S, (2000), The Ingredients of Language. New York: Harper Perennial

Advantages Of The Plasma Antenna Information Technology Essay

Advantages Of The Plasma Antenna Information Technology Essay An antenna is a device that sends or accepts electromagnetic waves. It changes electromagnetic waves into electric currents, and electric currents to electromagnetic waves. Antennas are used to send and receive waves from the radio frequency of the electromagnetic spectrum. Antennas are used in radio and television broadcasting, spacecraft communication, point-to-point radio communication like walkie-talkie system, hand phones, radar, and wireless LAN. An antenna is a setup of one or more electrical conductors, also called elements. In the transmission of an antenna, a voltage is applied at the antenna terminals to produce an alternating current (A.C) in the elements, thus causing the elements to produce an electromagnetic field as an effect. In reception, the reverse happens: an electromagnetic wave from an external source induces an alternating current in the elements and a matching voltage at the antennas terminals. Some receiving antennas use shaped reflective surfaces to collect the radio waves hitting them and direct or focus them onto the elements. Heinrich Hertz (1857-1894) built some of the first primitive antennas in 1888 in his experiments to prove that electromagnetic waves exist as inferred by the James Clerk Maxwells theory. One of the antennas he built was the dipole antenna, which will be explained in detail in the Supporting Theory section of this report. He published his work and installation design in Annalen der Physik und Chemie (vol. 36, 1889). In 1919, J Hettinger was granted a patent for the concept of a plasma antenna. A plasma antenna is a type of antenna that is currently in development in which plasma is used to replace the metal elements of a normal antenna. A plasma antenna can be used for transmission and reception, just like normal radio antennas. Plasma antennas have only become practical in recent years, where high speed internet connection is an important necessity to all. Currently, Plasma Antennas (a company) in Winchester of the United Kingdoms have developed a plasma antenna which they named Plasma Silicon Antenna or PSiAN. FINDINGS 2.1 SUPPORTING THEORY 2.1.1à ¢Ã¢â€š ¬Ã‚ ¢ ANTENNA Here is an explanation of how a traditional antenna works. There are many types of antennas that have been designed by humans over the years but for simplicitys sake, the explanation here will describe how a dipole antenna works. A dipole antenna is an antenna that can be built using a simple wire with a driven element in the centre. It consists of two metal conductors of rod or wire, arranged parallel and in line with each other, with a small space between them. The radio frequency voltage is applied to the driven element at the center, between the two conductors. These antennas are the most primitive practical antennas. They are used mostly in traditional rabbit ears television antennas. 450_wide.jpg How the antenna transmits signals: First, a voltage is applied to the antenna terminal (in this case, the driven element in the centre) to produce a potential difference in between the opposite ends of the two conducting wires. When a potential difference exists, there will be a flow of electrons, which in turn produces a current. Say that the electrons from end A are moving towards end B at maximum speed. When they reach end B, they will stop instantaneously. End B is now negatively charged whereas end A is positively charged. The electrons are attracted to the positive charges at end A and move back towards A at maximum speed. Now, the charges at both ends are reversed. This back and forth movement of the electrons produces an alternating current in the conducting wires. When there is an alternating current in the metal conductors, electromagnetic waves are produced. These waves are the signals being transmitted by the antenna. How the antenna receives signals: On the other hand, the entire process is reversed for the antenna to receive signals. Electromagnetic waves from an external source reach the conducting wires. The electromagnetic field is cut by the conducting wires, causing an alternating current to flow in the conducting wires. Consequently, when there is a current flowing in the wires, a voltage will exist too. The antenna receives the alternating current as its signal. 2.1.2 à ¢Ã¢â€š ¬Ã‚ ¢ PLASMA Contrary to popular belief, there are actually four states of matter in existence: solid, liquid, gas and plasma. Plasma contains fields, charged particles like ions and electrons, and also neutral particles. Plasma is capable of conducting electricity and generating magnetic fields. 2.1.3 à ¢Ã¢â€š ¬Ã‚ ¢ PLASMA ANTENNA In the plasma antenna, the traditional metal conductor of the normal antenna is replaced with plasma. This technology employs the electrical conductivity of the substance, plasma, to conduct the electrical currents and so generate the electromagnetic waves necessary to transmit the signal. There are two types of plasma antennas, the gas antenna and the semi-conductor antenna. The gas antenna is an antenna with ionised gas enclosed in a tube as the conductor.A wide assortment of gases can be used to produce the plasma, such as Group 18 elements like neon, argon, xenon, krypton and other gases like mercury vapour and helium. When the gases are ionised, they will be a composition of positive ions and electrons, which provides us with plasma. plasma_antenna.jpg Another type of plasma antenna is known as the semi-conductor antenna. These plasma antennas rely on silicon chips through which electricity is passed though to release a cloud of electrons, which then serves as the plasma. twoantennaqu.jpg Silicon chips in the semiconductor antenna Similar to the way a normal antenna functions, the plasma antenna basically transmits and receives signals the same way. Both the transmission and reception processes involve the movement of electrons and the production of electromagnetic waves. The only difference between the normal antenna and the plasma antenna is the conducting element. That said, the plasma antenna entails more advantages and benefits as compared to the traditional antenna. 2.2 ANALYSIS 2.2.1 à ¢Ã¢â€š ¬Ã‚ ¢ ADVANTAGES OF THE PLASMA ANTENNA 1. Plasma antennas are invisible to radar. When the plasma antenna is not turned on, radar will find it difficult to detect the antenna. Even if the plasma antenna is turned on, it is invisible to signals above the plasma frequency. This makes it hard for the plasma antenna signals to be intercepted or detected by anyone other than the intended recipient. Clearly, this particular aspect of the plasma antenna makes it ideal for use by the military to transmit and receive secret instructions and information. 2. The plasma antenna allows for extremely short pulses, unlike a normal metal antenna. When electricity is passed through a metal conductor, an effect known as ringing occurs, that is an extra burst of electricity flow through the conductor for an extremely short while when there is a sudden change of input (like when the pulse is short). This wastes energy and causes unwanted electromagnetic waves to be produced. With the plasma antenna, ringing is totally eliminated. 3. Plasma antenna technology allows for the design of antennas that are efficient, light, and smaller than traditional antennas. With the metal conductors replaced with either silicon chips or gas, the plasma antenna is lighter and more portable than the metal antenna. 4. The plasma antenna is dynamically reconfigurable, which means that the handlers of the antenna can freely change the frequency, gain, polarization, power, directionality and beamwidth of the signal. The implications of this advantage is that instead of needing multiple normal antennas, we can just use a single plasma antenna, reducing cost and saving space. 5. The plasma antenna is capable of transmitting signals at an extremely fast speed. In the plasma semiconductor antenna, by selectively activating certain diodes, the handler is able to focus the electromagnetic waves produced into a beam, which travels faster than a wave. 2.2.2 à ¢Ã¢â€š ¬Ã‚ ¢ DISADVANTAGES OF THE PLASMA ANTENNA AND SOLUTIONS 1. According to a scientist who is involved in the development of the plasma antenna, Ted Handerson, Haleakala RD, Brookfield, Massachusetts, the semi-conductor version of the plasma antenna is limited to high frequencies, which makes certain applications difficult. For example, Wi-Gig routers operating at 60Ghz cannot penetrate walls. Solution: The signals can be reflected off surfaces to reach their destination instead. For example, Wi-Gig routers will emit the signals, which will then reflect off the physical surfaces of the walls to reach the computer or device. 2. The ionizer increases power consumption. More energy is required to ionize the gases or to make the silicon chips release electrons. Therefore, plasma antennas actually use more power than normal antennas. Solution: Other technologies to reduce power consumption of plasma antennas can be considered or developed in the future. One current example is the Antenna Integrated Radio Solution developed by the partnership between Ericsson and Kathrein-Werke KG. In this design, the antenna is built into the radio unit to cut installation time and power consumption greatly. This design has the potential to be tailored so that it works for plasma antennas as well. 3. Plasma volumes must be stable and repeatable. When a gas is ionised, not all 100% of the gas will ionise to become plasma. With silicon chips, it is reasonable to say that the amount of electrons released by the silicon when heated or charged will vary from time to time. Thus it is imperative that the volume of plasma generated each time should be the same. The amount of plasma existing during a transmission or reception should also be the stable and not fluctuate. Only then will the electromagnetic waves transmitted be stable. Solution: Perhaps one way of controlling plasma emission by the ionised gases and silicon chips would be to keep the current flowing through it constant, thereby exciting only a certain amount of particles, and producing a fixed volume of plasma. 2.2.3 à ¢Ã¢â€š ¬Ã‚ ¢ APPLICATIONS OF THE PLASMA ANTENNA The plasma antenna has high potential to be used in the military sector, as it is hard to be detected by radar. This is good for the military to send and receive top secret documents or instructions. As signals radiated by a plasma antenna is hard to intercept and therefore hard to be blocked, the plasma antenna is said to be resistant to electronic warfare, a strategy commonly employed by enemy countries. Not only that, but the plasma antenna can be used in radio and television broadcasting. The signals emitted by the plasma antenna tend to be stronger than the signals emitted by the normal metal antenna, thus causing the radio waves to last longer without damping and being extinguished. The consequence of this implication is that radio broadcasting companies no longer need to build so many relay stations and towers to relay the signal to further areas. As a result, the plot of land can be used for industrial or residential purposes, or preserved to save nature. 44thSignalTower.jpg A signal relay tower Another market application for the plasma antenna is to be installed on ships and submarines. Submarines require stealth to complete the mission of its crew, and so having a plasma antenna would be of great benefit. For fishing ships that require echolocation to locate the position of fish in deep sea, the plasma antenna will also be advantageous. The signals emitted by the plasma antenna can be adjusted to high frequency, thus able to penetrate miles and miles of seawater. One very relevant application of the plasma antenna is in wireless Internet, like Wi-Gig. Wi-Gig provides faster Internet connection to users than is provided by Wi-Fi. A faster Internet connection means that users will be more productive and save time. The economy of the country can be improved as more work can be done in a shorter time. Activities like downloading podcasts, movies and music at fast speeds can be done even using wireless Internet connection. This is clearly an advantage for mobile users. Another application of the plasma antenna is its role in improving public safety networks. Devices like CCTVs around a neighbourhood or city are usually connected in a video surveillance network. These devices are used to prevent crimes from happening, or as video evidence in court. Clearly, these devices are also important in tracking down criminals who are escaping. If any of the devices are malfunctioning or have suffered malevolent damage by terrorists, it is possible for a handler from the public safety department to reroute traffic through backhaul networks using plasma antennas. public.safety.networks.jpg It is also possible that plasma antennas can be used in space communication. Plasma antennas which prove to be lighter than normal antennas can serve as communication devices on jet planes, commercial planes, and even space shuttles. For example, scientists and researchers working at the NASA Glenn Research Centre have filed and received a patent for a slotted antenna waveguide plasma source. 3.0 RECOMMENDATIONS After doing all this research on the plasma antenna, this section will be about my recommendations on how the plasma antenna can benefit Malaysians in particular. As mentioned before this, the plasma antenna is crucial in the development of Wi-Gig, wireless Internet connection faster than the Wi-Fi. In Malaysia, Wi-Fi is actually considered very slow if compared to other countries like the US and Korea. If the Internet providers if our country can upgrade their antennas with plasma antennas, our wireless Internet connection will no doubt speed up by 10 times. Malaysians will be able to download their favourite songs and movies while on the move. The plasma antenna can also be used by the TV broadcasting companies of our nation. ASTRO, for example, would certainly improve its service by upgrading to plasma antennas. Currently, Malaysians complain that whenever it rains, their reception of ASTRO faces problems. Often, they cannot receive a connection when the weather is bad. According to ASTRO, the radio waves that their satellites emit cannot penetrate through the thick layer of clouds and rain to reach the consumers home. rain_fade.JPG In my opinion, if they switch to plasma antennas, they can use the electromagnetic wave focussing ability of the plasma antenna to send out beams instead of waves. Beams would certainly have higher penetration power and can penetrate through cloud and rain to reach the customers homes. 4.0 CONCLUSION In conclusion, the plasma antenna works according to the same principles and physics laws as the normal antenna, with plasma replacing the metal conductors of the normal antenna. But because the conducting material used is plasma, it affords some advantages over a normal antenna. The most notable advantage of the plasma antenna is the fact that it is practically invisible to radar and can release short pulses of signals. Therefore, the military of US is currently racing to implement the plasma antenna into their existing systems. Also, another advantage of the plasma antenna is that it can pave the way towards faster wireless Internet, which is certainly needed by most users nowadays, whether it be for entertainment or business purposes. Although the plasma antenna has some disadvantages, these can be overcome using the problems respective solutions. Who knows, in the future somebody may design and manufacture plasma antennas after solving all disadvantages of the plasma antenna. What is certain though is the fact that plasma antennas are commercially viable and are expected to enter the market in 2011 or 2012. Because the manufacturing price of plasma antenna is quite low compared to normal antennas, it would be best if Malaysia can manufacture plasma antennas as a way to widen the jobs available.

Mary Wollstonecraft’s A Vindication of the Rights of Woman Essay

Mary Wollstonecraft, who was born during the age of enlightenment in the 18th century, is one of the most prominent feminists in women’s history. Her book A Vindication of the Rights of Woman led her to become one of the first feminists, advocating for the rights of women. Born in a time where women’s education was neither prominent nor important, Wollstonecraft was raised with very little education. However, events in her life influenced her to begin writing, such as the way her father, Edward John Wollstonecraft treated her mother, â€Å"into a state of wearied servitude† (Kries,Steven)1. In 1792, she published Vindication on the Rights of Woman, which is one of the most prominent feminist pieces to date. This book is considered a reply to the male dominated society opinion on women’s roles in society. Wollstonecraft states that the lack or neglect in education is the main cause of female misery. Because of the lack of education, (the conduct and manner of women, in fact, evidently prove that their minds are not in a healthy state†¦.strength and usefulness are sacrificed to beauty) 2. Because education is the basis of achieving fundamental rights equal to that of men as Wollstonecraft’s describes, women in today’s modern day society should endorse the feminist movement in order to achieve the same fundamental rights as men; education of one’s potential and rights is vital in achieving self-respect and reviving ones self-image that would enable women to have a dynamic place in society akin to men. The off beam thought that beauty outweighs education is blamed on (a false system of education, gathered from the book written on this subject by men who, considering females rather a women than human creatures) 2. In order to understand t... ...en, their minds and future generations’ minds will be stimulated. Their brain will have the capacity to learn many things that range from simple puzzles to abstract thoughts. By educating both men and women equally, they will better understand the development of their children and the issues in the world that they will affect their children in the future. Works Cited 1. Kreis, Steven. Mary Wollstonecraft [Internet]. 2000. [cited 2012 April 15] Available from: http://www.historyguide.org/intellect/wollstonecraft.html 2. Wollstonecraft, Mary. A Vindication of the Rights of Woman [Internet] 1792. [cited 2012 April 15] Available from: http://www.bartleby.com/144/ 3. Stanton, Elizabeth Cady. The Declaration of Sentiments, Seneca Falls Conference, 1848 [Internet]. 1889. [cited 2012 April 15] Available from: http://www.fordham.edu/halsall/mod/senecafalls.asp

Good Vs. Evil In Treasure Island Essay -- essays research papers

Throughout many works of literature, a prominent theme has been “Good vs. Evil';. Many authors base the plot of their novels around “good guys'; fighting the “villain';.Robert Louis Stevenson contrasts good and evil through many of the characters thathe creates. In the story “The Strange Case of Dr. Jekyll and Mr. Hyde';, Stevensoncontrasts the characters of Dr. Jekyll to Mr. Hyde to further the theme “Good vs. Evil';. This theme is common to many of Stevenson’s other works. In TreasureIsland, Stevenson uses the character Long John Silver to bring out this identicalidea. Long John Silver in many ways can be viewed the classic villain. But, whilereading this novel, one must be aware of the many other facets of Silver’spersonality that bring out his good nature. In Treasure Island and “The Strange Case of Dr. Jekyll and Mr. Hyde';, Robert Louis Stevenson incorporates the theme “Good vs. Evil'; in both of these stories through the split personalities of both Long John Silver, and Dr. Jekyll.   Ã‚  Ã‚  Ã‚  Ã‚   Robert Louis Stevenson’s theme of “Good vs. Evil'; is prominent in the novel Treasure Island. This story begins by introducing the protagonist of the novel Jim Hawkins. Jim works at an inn, which his mother owns. An old buccaneer is staying there by the name of Billy Bones who possesses a mysterious sea chest, which many people seem to want. While he was staying at the inn, many people attempted to steal the chest from the buccaneer. Billy Bones is a very heavy drinker, which may have been the cause of his death while staying at the inn. After the death, Jim’s curiosity for the old chest overwhelms him. Jim opens up the chest and finds to his pleasure an old treasure map. Jim immediately brings the map to Dr. Livesey, a friend of Jim’s family. Dr. Livesey and Jim decide to gather up a crew and sail to Treasure Island aboard the Hispanola to find the buried treasure. While looking for a cook, Dr. Livesey comes across a man by the name of Long John Silver. Because of Silver’s vast knowledge of the sea and his great cooking, he is named the head chef of the ship. Silver has other plans in mind though. As soon as he boards the ship, Jim sees him as a nice, intelligent man. This all quickly changes as he ove... ...ry Jekyll to an end'; (Jekyll p62).   Ã‚  Ã‚  Ã‚  Ã‚  Henry Jelkyll’s character is one full of uncanny genius, stubborn curiosity, and towards the end of the story unfortunately, despair. Hyde’s character is the complete opposite, one of malignancy and immorality. Jekyll’s genuine righteousness is exemplified by his own struggle with Mr. Hyde and eventually with his self-destruction. He realizes that Hyde will not cease his continuous onslaught of crimes, and pays the ultimate price for the well being of his friends and community. While one may say that suicide is an act of selfishness, Jekyll’s suicide must be looked upon as an honorable discharge from his life of woe.   Ã‚  Ã‚  Ã‚  Ã‚  These two stories discuss the continuous battle between right and wrong which we encounter every day. Whether at work, school, or on a ship hunting for treasure, the choice between right and wrong will be made. Stevenson composed both of these pieces with that very idea in mind. The split personalities of Jekyll and Silver are fictional, but they represent the many daily temptations which all of us must resist every day of our lives.

Sustainable Development Essay -- Environmental Issues

Upton’s premise is a mix-use development providing the full range of dwelling types supported by economic opportunity and social infrastructure. The site was assembled through English partnerships, which were granted outline planning permission for Upton in 1997 (Community and Local Government 2007). The scheme aims to deliver 1,382 homes by its completion in 2013 (Clark 2010). Engaging the community was an important aspect of the schemes development process. In 2001, English Partnerships (EP) collaborated with Northampton Borough Council, the Prince’s Foundation and EDAW, an urban design consultancy, to establish the Upton Working Group to implement the Upton project. Several revised additions of the Upton Urban Framework Plan followed through ‘Enquiry by Design’ for the period of 2001-2002, in late 2002 Northampton Borough Council granted planning consent for the new framework (Street 2006). The multi-faceted characteristics of high-quality urban extensions are detailed in the Sustainable Urban Extensions: Planned through Design report from the Princes Foundation, focusing particularly on the quality of new housing. Paraphrased below are the proposed requirements to create a successful development indicated by the report: Here the report identifies the physical attributes of an urban extension, focussing on quality of new housing. Higher density, a mix of housing types and tenures, legible neighbourhoods, communal areas including green space and communal amenities and facilities are all observed as necessary. However, due to adverse effects of the economic downturn, Upton is yet to provide the substantial amenities as originally proposed. Consequently, residents of Upton will require transportation to obtain essential serv... ... the primary mode of movement and as a result reducing their dependence on cars. Currently streets and buildings are orientated to maximise natural lighting in buildings whilst increasing the proficiency of rooftop photovoltaic cells. Additionally, attempts have been made to ensure a strong sense of place and community identity is incorporated as a parallel to the wider sustainability strategy. The Upton Design code established and set out the standard requirements and development framework on the site. Furthermore the design code commenced open dialogue between developers and their design groups and the Upton Working Group, essentially establishing a co-operative and creative partnership. Nonetheless, building character is determined by individual developers and architects (CABE 2011), and these houses comprise of various consciously-predetermined styles.

Haldiram’s Operations: Business and Marketing Essay

Haldiram’s began as a tiny shop in Bikaner. In1982,it has set up a shop in Delhi Presently, $4million brand and is a familiar sight not only in India, but also on shelves across USA, UK, and the Middle-East. Positioning * Healthy and tasty ready to eat packaged food * Different varieties for South, North , east and west * Varying packet size ranging from 100g to 1Kg Marketing Mix Product Haldiram offers a various products as per customers requirement such as sweets, dairyproducts, snack sets. PRICE: Competitive price to penetrate the unorganized markets. Prices varies according to weights & type of Namkeens & rawmaterials. PLACE: Where customers can purchase the product is also an important factor in determining sales. It is available at Railway outlets & Retail Shops . It is also available in rural & urbanareas PROMOTION: High awareness among the customers . High brand loyalty for Haldiram products. POSITIONING: Haldiram offers ready to eat high quality readily available Indian snacks with excellent Packaging Target Group * Women – Namkeens * Takatak & whoopies – Kids * Sugar free sweets – diabetic and health conscious customers The Marketing Mix Products * Haldiram’s offered a wide range of products to its customers. The product range includednamkeens, sweets, sharbats, bakery items, dairy products, papad and ice-creams (See ExhibitI for details of product range). However, namkeens remained the main focus area for thegroup contributing close to 60% of its total revenues†¦ Pricing * Haldiram’s offered its products at competitive prices in order to penetrate the hugeunorganized market of namkeens and sweets. The company’s pricing strategy took intoconsideration the price conscious nature of consumers in India†¦ Place * Haldiram’s developed a strong distribution network to ensure the widest possible reach for its products in India as well as overseas. From the manufacturing unit, the company’s finishedgoods were passed on to carrying and forwarding (C&F) agents†¦ Promotion * Haldiram’s product promotion had been low key until competition intensified in the snack foods market. The company tied with ‘Profile Advertising’ for promoting its products.Consequently, attractive posters, brochures and mailers were designed to enhance thevisibility of the Haldiram’s brand.

Lord of the Flies: The best leader “Ralph, piggy or jack”

The lord of the flies began by a plane crash near the Pacific Ocean during an unnamed war in which a group of English schoolboys are lonely on an island, under no adult control. They are left on the island to feed themselves and fight their own battles. The boys started to make rules and laws in which everyone had to follow, but they tended to have arguments with each other when deciding rules. They collapse from their friendships because they didn't agree with the decisions or rules they made. The story starts off with a young character called Ralph. Ralph is a very organised person, making the reader becomes inclined to think that he is also an intelligent individual. He seems certain throughout the book that his father, a commander in the Navy, will come and rescue him and his peers. He was eventually chosen to be a designated leader of the group by the others. This is most likely because he is a polite character and he also carried the advantage of being one of the older members of the group. Piggy was Ralph's best friend; this is largely due to the fact that he listened to what he said and didn't hesitate to follow his rules. Eventually, as time passed by, piggy developed into a father figure towards the younger boys. ‘Lord of the flies' has become a widely known story over the years, due to the unusual idea of the famous ‘conch.' The boys took to the idea of using this conch to grant one another the power to speak-out without being interrupted in the many assemblies they had. With Ralph as the leader, it was inevitable to the reader that a device of this kind would be thought up, as Ralph, being a sensible youth, seemed to appreciate the great importance of being able to sustain order within the temporary community. This is why he came up with the idea of using a conch. In doing this, the element of fairness in Ralph's character is also demonstrated to the reader. Ralph began to find rules and limits in which they could remain safe on the island. Ralph, Jack and Simon explored the island and began plans for shelters from the weather. Simon was a young lad, although he was still granted respect from the elders, and likewise he respected them. Ralph also made the decision that a fire should be lit permanently on the mountains as a constant smoke signal. This was a very pragmatic idea, again demonstrating to the reader the great leadership skills that Ralph possessed. Ralph then decides to have a meeting about lighting a fire on the mountains and Jack also decides to make a hunting party to hunt for pigs. A small boy claims to have seen a serpent-like beast, but the idea is quickly discarded after Ralph and Jack convince the group to collect wood. The group hurriedly rushes to the mountain and collect wood for a fire. At first they didn't have anything to light the fire with. Then jack uses Piggy's glasses as a magnifying glass to make sunrays as heat. Although there was only a little amount of fire created, the rest of the boys put some green branches on the fire, so they could have more fire. When the next meeting happened Ralph decided to make more regulations or commands to set people on specific tasks like building shelters and putting the fire on. From now Ralph and Jack start to make different decisions and start to ignore Ralph's rules. Jack got more into hunting and started to forget his to goal of being rescued. Everyone started doing there own kind of activities, while Ralph and Simon were the only ones who were building shelters. The younger children started to help less and got more into playing games on the beach. Later on, a ship sails past the island but unluckily fails to notice the boys because Jack's choir had let the fire out completely. Jack and his boys had lost attention in the fire and had gone off hunting. Jack and his boys caught a pig and told Ralph about all the things that had happened during his absence. However, he wasn't interested as he was much more concerned over the fact that they'd failed to keep the fire going. â€Å"There was a ship out there, they might have seen us and we could have gone home. Your stupid ideas about hunting let everything down.† Jack lights the fire again by using Piggy's glasses and prepares pigs meat for a little feast. By reading this phrase proves that Ralph cared about him self and others to be rescued. Later on in the story situation had changed from fire into beast situation because the young children's were scared at night and told Ralph and jack that there is a beast on the island. Jack didn't bother about Ralph rules and started to protect little children's from beast. One night when piggy and Ralph were sleeping, the twins rushed to them and told them that they saw a beast with huge claws and teeth's. Ralph then made a little assembly in the morning and told the rest of the children's about what Sam and Eric saw last night. Jack and Ralph went to explore the island with some other children's but they didn't find anything. Ralph told the group to keep the fire going as well, while we are searching for the beast. The group started to ignore Ralph rules and joined Jack to hunt for the beast. Ralph still hanged around with jack for a little while. Jack told some of the children to come along with him so they can check if there is a beast living on the top of the mountain. Ralph volunteered to come along as well. They claim to see something which they were influenced as if it was the beast. They ran away from the living thing and came down the mountain to protect their self. Ralph had planned a feast at night. They invited everyone to come and eat with them. They all were chanting and started to become louder and louder. Roger pretended if he was a beast and everyone slowly tried to attack him. Piggy stood in one place looking at them. While they were enjoying the festival, â€Å"Simon† went up to the mountain to see if there was really a beast living up there. He walked through the woods and ended up on the mountain. When he saw the beast he stepped back and got scared. Then he went to take a closer look at the beast and he found out that it was only a person made out of parachute which always got blown by the wind and makes it move. It pretended that if it was a real beast. Simon went running down the mountain and ran through the forest to tell everyone that there is no beast. While he is returning the boys saw that there was figure coming down. Someone shouted out that it's a beast. Everyone rushed towards him and stabbed him several times until he can't move. Then they stopped stabbing it and found out that the dead body was Simon. Ralph was in tears about Simon death. Now there were only piggy and Eric left on his side. Ralph told piggy that this was a murder. Piggy replied that it was too dark to see, it was also raining with thunders. It was accident said piggy. We couldn't see who it was. It could have been anyone. Jack had stolen piggy glasses and their fire place. They had fort near the cliffs. Ralph and piggy went to the castle to collect piggy specs from jack, because they needed the specs to light the fire so they can be rescued of from the island. Piggy told jack that he has got the conch and he has got the right to talk. during his speech, he says â€Å"that you lot are acting like a bunch of kids with your faces painted like Niger's†. Jack wasn't even listening to piggy, than Ralph took the conch of piggy and called jack a thief and they both got into a fight. Everyone started to chant. Then eventually the pair stopped, and Piggy spoke. His long speech was interrupted when one of the savages rolled a huge rock down the cliff which struck Piggy and pushed him forty feet down the mountain and ended up falling on top of the pointy rocks. Jack showing no signs of remorse threw a spear which hit Ralph in the ribs. Ralph ran to the forest to save his self. All of the boys were gone, Ralph thought. Only cruelly children have remained. While Ralph was in the forest, he saw Sam and Eric. They told him that he should run and hide because Jack and Roger were going to hunt him soon. Suddenly Roger came to see if the twins were keeping guard. Ralph hid in a grove. When Roger left, Ralph ran away and thought about the best course of action. The island was on fire. The whole group was looking for Ralph. Jack spotted him and the whole group was soon chasing after him through the forest. Ralph was humiliated and ran out of the forest, and fell into the sand, in front of two shoes. The shoes of a sailor whose ship was waiting to take them home. Ralph told him about the deaths and then broke into tears. The sailor said â€Å"he wasn't suspecting like this kind things from English boys†. Diary based on two characters, â€Å"which I consider may have become the selected leader†. Piggy When i was first crashed on an island, I was so scared, because there was no one to look after me or the rest of the group. I met a boy called Ralph. I told him what they used to call me back at the school time. Ralph started to have a little laugh. We carried on walking by the beach, when both us came across a shell. Ralph picked it up and asked me what you exactly do with this. â€Å"You blow it from underneath the hole and it makes a loud noise†, piggy replied in a gentle voice. â€Å"In olden times people use to take this has a symbol of justice, to speak out in assemblies†. As they we were walking and talking to each other, we saw a group of boys walking towards us; they were singing a song. Jack was one of the boys in that group. He asked our names, and then sat down and starts talking about how did they both met each other. When they were in middle of their conversation Ralph said that â€Å"they should have a leader who will give rules to everyone about how they are going to live, eat and do other things†. Jack and Ralph were both chosen to receive votes. Only a few people voted for jack, but quiet few of them said that Ralph should be the chief. Then at last I slowly raised my hand up voting for Ralph. Everything was going great. The entire group was following Ralph's rules, later on things started to collapse because jack and Ralph didn't agree with each other decisions. I was Ralph's best friend and I didn't like jack because he didn't treated me in the same way like he did to everyone else. He called my names and said that I am too fat to do anything good. They all ways leave me behind with the little children's because I was like their father figure. Jack always has wondered off to hunting and the fire would always go off. Our main advantage of the fire was the smoke, which was their signal of proving that someone or something is on the island and they need their help. Ralph When I was crashed on the island, I felt a bit scared because there was no one on the island to look after me. There were a lot of different sounds coming from the trees, like if something was looking or hunting for something. When I was walking beside the trees the first person I met was piggy. I told him my name and a bit about my self. Piggy was so kind and didn't raise his voice above mine. When we were walking down, we saw a group of boys coming down. They were singing a song. A group of boys from them was called jack, he asked our names and then started talking about what's going to happen on this island. I said, â€Å"That. There should be a leader who is going to tell everyone what to do, what to eat, what's there jobs† e.c.t They both agreed with each other decisions. Then jack said to everyone to put their hands up who want me to be the chief. Only a few people voted for him but when it was my turn nearly everyone said that he should be the chief of us. Slowly, slowly my friend piggy raised his hand up at last. I told them that I am the chief, I will tell you lot what to do and what not to do. I structured everyone some fundamental things and told my group to follow some crucial regulations so we can be rescued of from the island. My main rule was to maintain the fire going so we can be noticed on the island and then can be capable of being rescued. Later on jack stopped listening to my rules because he said that I don't do anything for hunting or I don't feed the little children's. From then jack never listened to me and always wondered off to do hunting or to have fun on the beach. During jack's hunting, he killed a pig and became so excited to tell this news to me. I wasn't bothered if they had killed a pig or not because I told them that there was a ship out there. If you lot didn't have gone off to hunting we could have gone home. Your stupid plans to go for hunting had failed me the group, also let out the fire. I was disappointed of being a leader of my group. My worries are that I wish that everyone had worked in a group and then we can have been rescued off from the island soon as possible. Everyone didn't do as i told them to, except from my best friend piggy.

The Financial Perspective In A Business Commerce Essay

Harmonizing to Atrill and McLaney ( 2009:335 ) , this facet of the balanced scorecard will stipulate the fiscal returns deemed by the administration ‘s stockholders every bit good as return on capital employed ( ROCE ) , runing net income, gross revenues gross growing and capital acquisition ( Alkaraan, & A ; Northcott, 2006: 173-179 ) .The client positionKey to the client position is the demand to ‘leverage relationships across different concern units to offer the client lower monetary values, better entree to goods and services, and more complete offerings ‘ ( Kaplan & A ; Norton, 2006:104 ) , as illustrated by the instance of McDonald ‘s. Furthermore, this country of the balanced scorecard efforts to place the sort of client or market the administration wishes to function and as a consequence will invent steps to estimate client satisfaction every bit good as record new client growing degrees ( Atrill & A ; McLaney, 2009:335 ) .The procedure positionThis fa cet of the balanced scorecard trades with the synergisms gained through sharing common procedures ( Kaplan & A ; Norton, 2006:103 ) , e.g. buying, fabrication, distribution and research that can capitalize on economic systems of graduated table or nucleus competencies to leverage advantage ( Slack, Chambers & A ; Johnston, 2007:73 ) . In add-on, this facet of the balanced scorecard will have steps to estimate the per centum of gross revenues derived from new merchandises, clip to market inside informations, merchandise life rhythms times every bit good as response times to client ailments ( Atrill & A ; McLaney, 2009:335 ) .The acquisition and growing positionAtrill & A ; McLaney ( 2009:335 ) province that this country of the balanced scorecard focuses on leveraging value from ‘human capital development ‘ . Basically, it is the designation of those people, systems and processs that are deemed necessary for long-run growing. In order to measure this, there ought to be ste ps such as employee motive, employee accomplishment profiles, staff turnover degrees and calling development that create intangible assets that support cross-unit coaction ( Johnston & A ; Stoughton, 2009:564-590 ) and, finally, the administration as a whole.Evaluation of the four positionsAtrill and McLaney ( 2009:335 ) point out that the balanced scorecard is non normative of any peculiar aim or step that should be implemented across the board. This is likely due to the fact that administration is a diverse entity made up of different concern units that consist of different organizational constructions and operate in different concern environments and, as a consequence, it would be prudent to let such units to develop their ain balanced scorecards to reflect these differences ( Kaplan & A ; Norton, 2006:104 ) . However, from a corporate degree, the balanced scorecard represents a pyramid attack to puting aims and steps ( based on environmental factors ) that cascade down to all th e concern units in the administration but still keep linkages with the original â€Å" maestro â€Å" or corporate scorecard. Although the balanced scorecard incorporates other steps ( i.e. procedure ) these do non take away from the overall of importance of the fiscal position, but relate back to it in the signifier of cause-and-effect relationships. For case, an investing in staff development ( larning and growing position ) may take to an betterment in client service being offered ( process position ) that is registered in increased client satisfaction ( client position ) that is finally represented in increased gross revenues and net incomes ( fiscal position ) ( Atrill & A ; McLaney, 2009:337 ) .The line of best tantrum?It would be hard to apportion the balanced scorecard to the impression of best fit vis-a-vis the four positions ( as outlined by Slack, Chambers and Johnston ( 2007:67-70 ) ) , as the strategic subjects used are applicable throughout the administration. Despit e that, I would venture to state that the balanced scorecard does impart itself rather nicely to the market position every bit good as the operations resources position.Corporate scheme and the balanced scorecardAs mentioned above, the balanced scorecard can be allocated to all four positions on operations scheme outlined by Slack, Chambers and Johnston ( 2007:64 ) . For illustration, the top-down attack can be supported by the corporate balanced scorecard in order to joint what objectives ( i.e. the who, what, when, where, how much inquiries ) will specify the initial corporate scheme that the administration wishes to prosecute. Alternatively, a balanced scorecard developed by a concern unit ( i.e. bottom-up attack ) may reflect its demand to get the better of daily restraints ( i.e. the degree of skilled people available to make a peculiar occupation in the local occupation market ) or advance order-wining capablenesss ( e.g. capitalize further on a nucleus competency, such as dis tribution ) . This could, in bend, act as a accelerator for emergent schemes ( Slack, Chambers & A ; Johnston, 2007:64 ) . As for a market/customer position ( Slack, Chambers & A ; Johnston, 2007:67 ) , the balanced scorecard ‘s client aims and steps will, gratuitous to state, turn out utile in placing competitory factors ( i.e. bringing, clip, production specification, etc. ) that can be interpreted as cardinal public presentation aims lending to an administration winning more usage. This could, in bend, act as a accelerator for emergent schemes leting an organisation to find the grade of possible cleavage in the market and reference it ( Slack, Chambers & A ; Johnston, 2007:67-70 ) . Finally, the acquisition and growing aims and steps of the balanced scorecard could turn out highly utile in supplying a better apprehension of the resources and capablenesss within an administration. This will let the said organisation to leverage added value from its concern unit ‘s nucl eus competencies and intangible resources ( i.e. relationships with providers and clients ) to do headroom in the market ( Kaplan & A ; Norton, 2006:104 ) . However, Child ( 2008:87 ) offers a prophylactic word of warning about concentrating on one facet of the scorecard ( i.e. nucleus competencies ) at the disbursal of the other aims. He cites the Hatfield derailment in 2000, as an illustration of uneven focal point and hapless integrating of schemes. However, by the same item, Child ( 2008:90 ) besides says that good integrating of schemes ( i.e. corporate, concern, functional and emergent ) can ease ‘dynamic capablenesss ‘ that will let an administration to ‘seize new chances leting it to reconfigure itself and accomplish sustainable competitory advantage. ‘DecisionIt would be incorrect to see operations scheme as arising from one peculiar beginning, e.g. top-down. Clearly, the concern unit ‘s operations scheme is unfastened to many influences from t he concern environment every bit good as internal/external organizational forces. However, if the balanced scorecard is designed good ( Atrill & A ; McLaney, 2009:337-339 ) , it can assist the said concern unit develop utile aims and steps by which to estimate and better public presentation that benefit the administration financially as a whole and supply a nexus between scheme and construction ( Kaplan & A ; Norton, 2006:104 ) .

Answer 2 Questions Example

Answer 2 Questions Example Answer 2 Questions – Coursework Example Case Study: JC Penny’s Corporation, Inc. Case Study: JC Penny’s Corporation, Inc. The key or fundamental change that took place in the JC Penny’s Corporation, Inc. was the culture of management. Before its new leadership, it is reported that the organization had a rigid and streamlined or formal form of leadership. However, with new leadership of Myron E. Ullman the chairman and the CEO, Allen Questrom, and Vanessa Castagna, the company witnessed dramatic changes in its leadership with informal but respectful communication among all employed. This nature of relationship among the workers of the company changes the mode of work by easing the working environment of all employees; thus, increasing their productivity (Purkayastha, 2007; Pg. 03). Additionally, according to Ullman, that rigid culture and mood was never conducive for the company to achieve its organizational plans and object; therefore, he found it necessary to change it. He also noted that such changes will run down the ladder to the interaction and relation to the customer (Purkayastha, 2007; Pg. 10); thus, increasing the productivity of the organization. During this period of effective cultural change in the JC Penny Corporation, Inc., Ullman and his team applied numerous Johnson and Scholes cultural web models in the organizational management (Cadle, Paul, and Turner, 2010; pg. 183). Among other Johnson and Scholes cultural web principles that they applied include the stories. This new leadership realized that stories told within and outside the organization regarding the organization are vital in the growth and development of the organization and they achieved this by changing the perception of the employee about the organization (Cadle, Paul, and Turner, 2010; pg. 195). Additionally, they applied the rituals and routines whereby they changed the daily actions and behaviors that employed were subjected; these added values to the management. ReferencesCADLE, J., PAUL, D., & TU RNER, P. (2010).  Business analysis techniques: 72 essential tools for success. London, British Computer Society.PURKAYASTHA D. (2007). ICMR Center for Management Research. Remaking JC Penney’s Organization Culture. Retirved December 2, 2013, from academia-research.com/filecache/instr/4/0/929816_407-057-1.pdf

Free Essays on The Need For World Development

The need for World Development Wanting and needing are two very different things. If you need something it means you cant live without it. But wanting means you desire, knowing deep down you don ¡Ã‚ ¦t have to have it. So why do some countries feel they need to be more developed than others? The world can be divided into two clear sections as far as wealth, poverty and development are concerned. The Northern Hemisphere is also known 8as the  ¡Ã‚ ¥developed world ¡Ã‚ ¦ because it is supposedly more technological and civilised. It consists of countries like North America, Western Europe and Australasia. It is considered that people living there have a high standard of life and enjoy the benefits of technology. The  ¡Ã‚ ¥developed world ¡Ã‚ ¦ stereotypically has skyscrapers, is very suburban and all houses have electricity and running, clean water. And another quite morbid fact is that people living in the Northern World have a higher life expectancy. In the Southern Hemisphere the countries are described as  ¡Ã‚ ¥developing ¡Ã‚ ¦. Many countries there are very poor. Like Sudan and Somalia. Others are less so such as Bolivia and Columbia. These countries are said to have lower standards of living such as small houses, little food and unclean water. People living there often have no electricity, something I couldn ¡Ã‚ ¦t live without. And they have a significantly lower life expectancy. The Northern World can be called the first world. Is this not unfair? Shouldn ¡Ã‚ ¦t the south world be called the first world, as it is supposedly first in need of the vital things humans require to live? And we are always being told that we as a human race are equal and should treat each other so. But we have been separated so hugely as a race, for such superficial reasons. Why is the third world called the third world and not the second world? Is it so behind the first world in development that it had to be a step further back? Does the  ¡Ã‚ ¥developed worldï ¿ ½... Free Essays on The Need For World Development Free Essays on The Need For World Development The need for World Development Wanting and needing are two very different things. If you need something it means you cant live without it. But wanting means you desire, knowing deep down you don ¡Ã‚ ¦t have to have it. So why do some countries feel they need to be more developed than others? The world can be divided into two clear sections as far as wealth, poverty and development are concerned. The Northern Hemisphere is also known 8as the  ¡Ã‚ ¥developed world ¡Ã‚ ¦ because it is supposedly more technological and civilised. It consists of countries like North America, Western Europe and Australasia. It is considered that people living there have a high standard of life and enjoy the benefits of technology. The  ¡Ã‚ ¥developed world ¡Ã‚ ¦ stereotypically has skyscrapers, is very suburban and all houses have electricity and running, clean water. And another quite morbid fact is that people living in the Northern World have a higher life expectancy. In the Southern Hemisphere the countries are described as  ¡Ã‚ ¥developing ¡Ã‚ ¦. Many countries there are very poor. Like Sudan and Somalia. Others are less so such as Bolivia and Columbia. These countries are said to have lower standards of living such as small houses, little food and unclean water. People living there often have no electricity, something I couldn ¡Ã‚ ¦t live without. And they have a significantly lower life expectancy. The Northern World can be called the first world. Is this not unfair? Shouldn ¡Ã‚ ¦t the south world be called the first world, as it is supposedly first in need of the vital things humans require to live? And we are always being told that we as a human race are equal and should treat each other so. But we have been separated so hugely as a race, for such superficial reasons. Why is the third world called the third world and not the second world? Is it so behind the first world in development that it had to be a step further back? Does the  ¡Ã‚ ¥developed worldï ¿ ½...

Racism Colonialism and The Development of the Third World essays

Racism Colonialism and The Development of the Third World essays Charles Darwin was the first person to propose the theory of "natural selection" and "Survival of the fittest" by which he explained the inner workings of nature to either help sustain or eliminate a species. According to the theory it is the design of nature to sustain the healthy and the strong so that best of species survive to create a stronger progeny. The theory of evolution explains the alteration in characteristics of species over a period of time to survive the adverse conditions. Darwin's theory of survival of the fittest has been much espoused by political leaders and it has been used extensively to support and explain their colonial and imperialistic tendencies. Even some religious leaders used Darwin's theory to explain racial and religious superiority. The writings of Josiah Strong, the protestant reformer of the ninetieth century clearly echoes his belief of the superiority of the Anglo Saxon race. Strong's writing indicates an intense religious tone combined with racial prejudice. He explains that the Anglo Saxons, the predominant population in America, are the most evolved and fittest of all human kind. The frontier expansion and continuous subjugation of the native Indians are, as he explains them, events that were designed by Mother Nature. He even gives a religious tone to the imperialistic notions of the Anglo Saxons by explaining them as god's way of ensuring the ultimate evangelization of the world'. As he explains "the wheels of history are the chariot wheels of the almighty, there is with every revolution, an onward movement toward the goal of his eternal purposes". The highly mixed nature of the Anglo Saxon race is explained as the reason for the strong racial stock that it is. As he says, "the best nations are the most widely related". So Strong argues that America is well on its way to producing the best ever civilization in the world and tha...

Mcdonalds Case Study Essays

Mcdonalds Case Study Essays Mcdonalds Case Study Essay Mcdonalds Case Study Essay Case Study #1 McDonalds’s â€Å"Senior’s† 08/07/2011 McDonalds â€Å"Seniors† Restaurant                                                    Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However, she is looking for additional recommendations to improve her marketing mix. It is important not to neglect senior citizens as they are an important part of the market and they have money to spend but at the same time young consumers are considered to be the main users of chain restaurants due to the reputation of most McDonald stores. If Bowens decides to only concentrate on her senior clientele, she seriously risks the future profitability and popularity of her business. These older customers are an orderly group and very friendly to anyone who comes in. Further, they are neater than most customers, and carefully clean up their tables before they leave. Nevertheless, Suzanne is beginning to wonder if anything should be done about her growing non fast-food clientele. There is no crowding problem yet, during the time when the seniors like to come. But if the size of the senior citizen group continues to grow, crowding could become a problem. Further, Suzanne is concerned that her restaurant might come to be known as an old people restaurant which might discourage some younger customers. And if customers felt the restaurant was crowded, some might feel that they wouldnt get fast service. On the other hand, a place that seems busy might be seen as a good place to go and a friendly place eat with family. I also think that no restaurant business will want their clients to stay for a long time without purchasing items on a consistent basis. Bridgett needs to develop a strategy where she will have a constant flow of buying consumers young and old. A secondary problem may be the title of the restaurant could be at risk. The fast food label may become a social restaurant, similar to a bar or lounge atmosphere. It may take on the name of the â€Å"old people’s restaurant†. This will detour many of the younger customers and the customers who are coming to get the fast food service There is also a possibility that if she continues to concentrate on senior citizens they might monopolize the restaurant and younger generation would feel uncomfortable visiting a place filled with seniors. Mc Donald’s restaurant must accommodate more young customers as well as the older ones because of its notable services being offered worldwide, such as affordable meal price, comfortable and convenient place, and playground areas for children, also offering safe and healthy foods. In addition, the idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a. m. may be a good idea to help add to the money flow of the seniors. Using the party room would accommodate up to 150 senior patrons and leave the main part of the restaurant open to other paying customers. She figures she could charge $5 per person for the two-hour period and run it with two underutilized employees which won’t cost the restaurant any extra money. The prizes would be coupons for purchases at her store and would amount to about two-thirds of the bingo receipts which will bring back into the store. An Alternate solution would be to end the senior meal deal. If the deal attracts the crowd than the deal may slowly push the senior crowd away. That marketing deal would be in hopes to attract the younger crowd in which they may eat the more expensive meals. I would recommend that the low costing meal for the seniors would end somewhat earlier in the morning. By advertising that the offer is only good until nine a. m. then the seniors may hang around a shorter length of time. After nine passes then the seniors will become hungry again and may go home and go to sleep.

Existentialism throughout the works of Camus essays

Existentialism throughout the works of Camus essays Camus The Myth of Sisyphus provides the philosophical basis for his additional novel, The Stranger. The two main characters of the novels both support Camus beliefs of existentialism. According to this philosophy, existence is emphasized, while abstract ideas are disregarded. It suggests that the meaning of life cannot be defined by human reason and that an individual must live solely based on what is known and discard anything that is not entirely certain. Through their inevitable fate, disrespect, assertion of freedom and choice, and indifference towards society, the reader can come to see a philosophical parallel between this mythological figure and modern freeloader. The existentialist person must live solely based on what is known and discard anything that is not entirely certain. This is shown by both characters through their understanding of fate. Sisyphus is sentenced to ceaselessly rolling a rock to the top of a mountain only to watch the rocks decent. Instead of living unhappily and dissatisfied for eternity, Sisyphus accepts his challenge of fate. The only certainty of his life is his fate, therefore, he must live by this challenge without question. Similarly, Meursault is sentenced to death and forced to ponder societys evils. When seeking to the chaplain, Meursault says that he wants to live with the certainties of his life, even if his only certainty is the each that awaits him. Both Sisyphus and Meursault hold the same existentialist belief seen by the understanding of each characters fate. Both Sisyphus and Meursault show a lack of respect towards their society. This disrespectful behavior of Sisyphus and Meursault may be justified by their yearn for freedom and choice. Sisyphus is accused of a certain levity toward the gods. He steals their secrets, ignores their orders, and all together shows no honor or obedience. This same a...

Free sample - The Eyes Can Be Deceived. translation missing

The Eyes Can Be Deceived. The Eyes Can Be DeceivedIn the short story of â€Å"Teddy,† it is true that eyes can be deceived. The truth presented was misrepresented. Teddy was a boy aged ten with stress, but people saw a calm child who was at peace with his surrounding and people around him. All the bitter stuff in his family emotionally affected Teddy that he felt he could not take anymore. The adults were too busy that they failed to understand a boy affected with situations around him. The boy felt unloved and unappreciated by his family. He felt so detached from other people. He was so frightened, but nobody was able to understand that because the child looked fine. His parent did not attend or observe him to know that he had a problem. They did not understand him since they thought he was speaking and acting like a child of his age. The child did things beyond him. They saw a child and never considered what the child thought or felt. The adults never notice that the boy was desperately withdrawn. They failed to observe that he was also that the boy acted strangely by distancing himself from his parents and sister. He felt the urge to do that because he felt unloved and uncared for. He plans and records his death just as an adult contemplating suicide would do. Nicholson did not listen keenly or take the words of Teddy seriously when he talked about his death (Salinger, 2010).   He did not even bother to know why the young boy said that and what he meant. The adult took Teddy as a child who did not know what he was saying. A child’s word is taken as a mare joke, but that should not have been in the case of Teddy. He was serious in what he said and meant it. He wanted to defend himself from a self-centered society. People saw Teddy as a little child who could not understand what was going on. Their eyes deceived them because the reasoning of Teddy was far beyond that of a child. Teddy was not a child at all since he could understand so many things categorized as adult stuff. He felt that adults are stubborn people who are tolerant and irresponsible. To him they did not accept their faults to correct them and they were aggressive for nothing. Teddy was a victim of the children’s character of the perception that a child could not understand some issues that happen in the adult world like responsibility. The eyes of grownups were deceived and overlooked; Teddy needed acceptance and love. His actions were clear in the way he was withdrawn from other people a thing observable yet nobody noticed. A child of Teddy’s age would not be so serious in noting down his actions in a notebook (Salinger, 2010). He was seriously concentration on what he had written in his notebook. People looked at him as a child and failed to understand he was up to something serious or dangerous. People feel that a child is not able to understand the pressures of life, therefore, never get stress. Nicholson found him seated alone yet he could not understand he was stressed up and lonely. The boy had written something down about his contemplated death. Nicholson had observed hid write, but never bothered to know what Teddy was writing. Teddy was struggling in life just like sixteen-year-old boy suffering in insecurities to grasp his personality that was unappreciated (Salinger,   1994). It is true that people make a judgment based on what they see and not what they hear. A child of Teddy’s age would not make his argument about life and issued in life as he did. Nicholson question Teddy’s spirituality and his responses amused him. It was astonishing how the boy argued and presented his ideas. The boy’s love for God was unsentimental and that of his parent did not matter to him. He continues to say that he was a person progressing well spiritually, but not a holy man. This is an argument for a person far above his age. Teddy comments on how he stopped meditating after meeting a woman and fell from grace (Salinger, 2010). The boy clearly understood that spiritual matters are personal which a child of his age would not understand. Additionally, the argument that death was not something major it was just parting with the body. He seemed not to be afraid of death like any other child. Teddy makes a statement about his sister pushing him to the pull and breaking his skull (Salinger, 2010). Nicholson does not understand that the statement was a prediction for his death and said it to instill guilt to the adults once it occurred. The intelligent boy also felt that his sister Booper hated him. He said that his sister would push him and he would die so that after committing suicide the sister would fear horrified and miserable. This makes him designs his death to instill guiltiness to everybody that surrounded him. In conclusion, grownup should have concentrated Teddy and observed him closely. His intellectual and argument should have made them listen to him and would have seen a disaster that he had predicted. They should not have taken him as a child and thus, would have prevented his action. This is because as the story ends Teddy thrusts himself into the pool. It was evidenced by the screams of his little sister. He never died as evidenced by the empty pool. References Salinger, J. D. (2010). Nine Stories. New York: Back Bay Books. Salinger, J. D. (1994). The Catcher in the Rye. New York: Penguin.J. D. Salinger †º Visit Amazon's J. D. Salinger Page Find all the books, read about the author, and more. See search results for this author Are you an Author? Learn about Author Central amznJQ.onReady('bylinePopover', function () {});

Saving Private Ryan Movie Review Example | Topics and Well Written Essays - 1000 words - 1

Saving Private Ryan - Movie Review Example To create this point of view, Spielberg had to show us shots of Captain Miller looking at something and then shows us how the captain reacts to what the captain witnesses. This subjective point of view, not only appears during the first epic battle scene but also in other battle scenes throughout the film. There is another remarkable battle scene later in the film where the soldiers encounter German troops in the bombed-out remains of a French town. Spielberg is keen to show the viewer that men who fight in the war put their life on the line for others, not for heroism, but because it is their duty to do so. He clarifies this point by using Captain Miller’s point of view. Miller is a delightful, soft-spoken individual that experiences the horrifying violence of the battle scene as he sees other soldiers lose their lives. As the leader of his group, Captain Miller lets us in on the importance of winning the war and at the same time shows the viewer on his determination to complete his mission of saving Ryan’s life so that he can go back home.  One controlling motif in the film is the use of noise and silence. This motif is clearly brough t out especially since Spielberg uses Captain Miller’s point of view. There are moments of blasting noise around the soldiers, especially during the battle scenes. In these moments, the soldiers have to carry on regardless of the fact that they cannot even hear themselves or their captain. During the battle, there are also moments when Miller is oblivious to all that is happening around him and even though he can see everything clearly, it seems like everything around him is on mute. This happens during the first battle scene on the beach where a soldier tries to ask him for orders, and he snaps out of the silence back to the noise.  

Philosophy William James pragmatic truth Essay Example | Topics and Well Written Essays - 2750 words

Philosophy William James pragmatic truth - Essay Example The theory of pragmatic truth which has been presented by the psychologist and philosopher William James attempts to measure truth in terms of its practical utility or the interests of individuals making judgments about truth. This theory was a natural consequence of the freedoms which were to be found in the new land of America and which made individuals view the world as it really was by making them accept concepts which were of use to them, when making difficult choices. William James was a psychologist and a philosopher and his theory of pragmatic truth illustrates this point when William James becomes more engrossed in thinking about the mental processes, models and past beliefs associated with reaching conclusions about the truth value of propositions, statements, utterances and messages etc. Logic is rejected and truth comes to be associated with the interests of individuals, their passions, rewards etc, even though it can be expected that any truth will be examined by a multi tude of individuals with diverse interests. This essay takes a critical look at William James’s pragmatic theory of truth. The psychologist and philosopher William James was born in 1910 to philosopher Henry James Sr. He was studied medicine at Harvard University and later went to Germany to study psychology in Germany. On his return from Germany, he taught at Stanford, Columbia University and Harvard University. William James was also an author and his greatest masterpiece was his twelve hundred page work The Principles of Psychology which was published in 1890. The work consists of a blend of physiology, psychology, philosophy, and personal reflection (The Radical Academy). Apart from psychology, William James’s other concerns have been religion and an understanding of truth. He is also known as a leading philosopher who has been associated with pragmatism. Pragmatism tries to

Social Performance,Part 1 Essay Example | Topics and Well Written Essays - 1000 words

Social Performance,Part 1 - Essay Example Primary stakeholders are the people who stand directly to be affected either positively or negatively by the company’s actions. The Alabama company primary stakeholders include it customers, and suppliers. Customers have played a very vital role to the success of Alabama Power Company. They have been the main source of funds running the company’s operations (Atkins, 2006). Through the money paid by customers in their monthly payment of their electricity bills, Alabama Power Company has been able to meet over three quarters of its financial obligations. It is estimated that 80% of the funds used by Alabama power company comes from customers either paying their electricity bills or entry of new customers who come to seek the help of Alabama power company in case of power failure in their houses. Suppliers are also key primary stakeholders who heavily facilitate the functioning and effective running of Alabama power Company. Southern Company is the main suppliers of all the necessary equipments necessary for the generation of electricity by Alabama Power Company (Atkins, 2006). Finally the other key primary stakeholders of the Alabama power company are the employees. Alabama company employees have for long been the backbone towards the success of the company. They always utilize their technical and technological skills in their daily duties to ensure the company operations are successful. They have always provided necessary help to customer on behalf of the company. Some of the secondary stakeholders of Alabama Power Company include the government, the general public, and the media. For instance, the state government has in many occasions helped the Alabama power company to operate even in case of financial difficulties. To some extent, the government has severally exempted the company from taxes during economic downturn periods (Atkins, 2006). This has helped the company to continue being operational even in times of

Principles of research and evidence based practice Essay

Principles of research and evidence based practice - Essay Example The focus in this paper is on evidence-based practice in the nursing field that has gained a lot of momentum and the definitions vary. The findings of research, clinical knowledge, knowledge gathered from science, and all the medical expert opinions fall under what many in the field call "evidence" although practices that are based on research findings always tend to result in the required patient outcomes in different settings the geographic locations notwithstanding. According to Schofield, the impetus and desire for this evidence-based practice in matters nursing comes from healthcare practitioners, readily available medical information. Evidence-based practice requires changes in nursing education and other aspects like practice-relevant kind of research, and closer working relationships among all the concerned groups, that is, researchers and clinicians. Evidence-based practice does provide many opportunities for the whole concept of nursing care to be a bit more effective, indi vidualized, dynamic and streamlined. This, nevertheless, helps in minimizing the effects of the clinical judgments. In incidences where evidence is used to define some of the best practices rather than just supporting the existing practices, the profession of nursing care manages to keep pace with some of the latest technological advancements and also takes advantage, in many ways, of new medical research findings and knowledge developments. The different types of evidences vary on the basis of the fact that they are normally from different sources. This evidence based practices, often abbreviated as EBP, basically aims at applying the best valid and reliable evidence  which has been gained by use of scientific method  to making clinical  decisions. This evidence for practice is extremely important in the sense that it seeks to help in assessing the strength and validity of evidence of the benefits and risks of  treatment, or even lack of it and medical diagnostic tests. It helps clinicians to learn and be in a position to know whether given treatments plan will do more harm or good. According to Margolis (1999, pg. 135,) the evidence’s quality can be accessed on the basis of the type of source, that is, from  those clinical tests that are controlled and trials, systematic and analytical reviews of  the double-blind variety, and not forgetting other aspects like conventional wisdom. This can also be based on other factors like clinical relevance, validity of the statistics, and currency. According to Ehrenberg (2003, pg 281,) evidence based practice recognizes the fact that most of the aspects of medical and health care depend on very particular and individual factors like quality or   life value judgments, and this are normally subject to scientific research methods. This evidence based practice , however, attempts to clarify those medical activities and practice parts that are principle and part of the scientific methods and applying tho se methods in ensuring that best  prediction of expected outcomes in treatment of medical illnesses , even as the raging debate on what desirable outcomes should be (Ramstadius,1997,pg. 5). The research process is well known by most of the researchers in the medical field. Those involved in the carrying out of research in evidence based practice, if the current research finding are anything to go by, are well versed with the scientific research process. The systematic process that characterises research has to be strictly adhered to whenever those who intend to do any kind of medical researching .This ensures that the findings and data that is collected

Gay Marriage Research Paper Example | Topics and Well Written Essays - 2750 words

Gay Marriage - Research Paper Example As the essay stresses everybody is equal in the eyes of God and in the eyes of law; it is man who has created discrimination. The opponents of same sex marriages use their personal interpretation of the Bible to condemn homosexuality. Homosexuality is not something you adopt, it is biological. If God was against homosexuality than why did He create such people? Same sex marriage is a right; just as heterosexual couples have the right to celebrate their union so do gay and lesbian people. People opposed interracial marriages too in the beginning but now interracial marriages are frequent. Man is becoming progressive and the institution of marriage is being revisited; it is no longer a union between a man and a woman it is about two people who love each other and want to spend their lives with each other. As the paper states legalizing same sex marriages and giving them support by extending marriage benefits and laws does not harm straight marriages nor does it encroach upon their rights so why this vehement opposition to a bond between two same sex people who love each other. Same sex marriage does not threaten the institution of marriage; if the real definition of marriage is the union between a man and a woman to procreate than why several heterosexual couples are choosing careers ahead of having children. Same sex marriage is a lie; a deception man has coined to satisfy his/her gratifications.

HR Essay Example | Topics and Well Written Essays - 1000 words

HR - Essay Example However, this change in organizations has been met with resistance from the employees within the organization. This resistance in organizations takes place when the employees realize that they do not want a change and protest. Sometimes, this resistance may be unknowingly, where the employees express their resistance though their actions, words they use to delineate the change, and the tales they tell at the working stations (Holland 62). As organizations change in order to be competitive in the contemporary business environment, resistance has been attributed to poor communication, a feeling of exclusion, self-interest, lack of the necessary skills and lack of trust. Transitions in most organizations have been resisted by employees since they require learning of new skills, for instance, adoption of new technology. On the other hand, trust plays an imperative role in adoption of transitions and the success of organizations ( Holland 65). It is challenging for human resource personne l to institute any changes in the organizations if the workers do not trust each other or if they do not trust the primary decision makers. In some instances, employees have attributed the transitions to numerous negative reasons or may presume that they will ultimately lose their jobs. Resistance to change by employees can have numerous adverse effects on an organization. These effects are far reaching and affect the progress of the company and motivation of the workers. Resistance to change can impede the accomplishment of human resources managers and the success of the organization as a whole. Needless to say, protest among the employees can influence the pace at which innovation is espoused ( Holland 71). It affects the sentiments, feelings and attitudes of the workers at all phases of the espousal process. When employees protest a change in their work stations, they may experience a decrease in their optimism and hopefulness on their professional prospect within the organizatio n. This may take place particularly if there is little or no communication about the transition (Holland 73). This can, therefore, result to widespread decrease in employee motivation, which can sequentially raise issues in the retention of employees. Resistance to change also affects the productivity of the personnel and their associations. Low and reduced productivity results when employees spend more time protesting change within their workplaces and less time on the operations of the organization. This results to deceased efficiency and productivity among the workers, which impacts the organization’s bottom line. In reality, decreased levels of productivity will jump unswervingly to the surface of the basis for the transitions, as transitions are always aimed at increasing productivity and effectiveness of the organization (Holland 73-5). Resistance to change may trigger or cause a disorderly work setting. The staff members protesting against transition may cause upheaval s with flare-ups concerning the transitions or develop a confrontational attitude towards the company management. This may be spread to the other workers within the organization, inspiring them to embrace similar acts and deeds, which can subsequently cause immense agitation among the workers. It is, therefore, imperative for the human resource professionals to spot resistance to change among the employe

Rview of Financial Statements Essay Example | Topics and Well Written Essays - 250 words

Rview of Financial Statements - Essay Example Accountants keep track of the financial activity of a company by recording journal entries. The eight steps of the accounting cycle are: record transactions in journal, post transactions to ledger, prepare adjusting entries, prepare summary of account balances, prepare income statement and revenue and expense accounts, close revenue and expense accounts to retained earnings, prepare post closing summary of account balances, prepare balance sheet and statement of cash flow. Once the accountants of Lowe’s and Home Depot complete the accounting cycle the financial statements are ready. The income statement is a statement that states the profitability of a company. At the top of the statement the revenues of the company are expressed. The costs of goods sold are subtracted to arrive at the gross profits. Then the operating expenses and taxes are subtracted to obtain the net income of the firm. The revenues and net income of Lowe’s in fiscal year 2009 were $47.22 billion and $1.783 billion (Annual Report: Lowes, 2009). In 2009 Home Depot’s performance was better. Home Depot in 2009 had revenues of $66.18 billion and net income of $2.66 billion (Annual Report: Home Depot, 2009). The balance sheet is a financial statement that reflects the financial position of a company at a specific point in time. The basic elements of the balance sheet are the assets, liabilities, and stockholder’s equity.

Single sex schools Research Paper Example | Topics and Well Written Essays - 2000 words

Single sex schools - Research Paper Example ols are better than co-ed schools mainly because of the following three reasons: 1) Research has shown that children, both boys and girls obtain better grades in single-sex schools 2) Children can be their self in single-sex schools and 3) They are more comfortable in single-sex schools as both the sexes feel and think differently. If one accepts this reasoning than co-ed schools may not be the right choice. But then again there is not enough evidence to prove that single-sex schools are better than co-ed schools. A detailed study of the advantages and disadvantages of both the types of schools may perhaps help in arriving at a conclusion. . I t is generally believed that children can be themselves in same sex schools and take part in activities that suit them. For instance they can enjoy poetry or be a part of a band instead of marching without worrying about what the girls might think. Similarly girls can take part in sports like football or hockey without the fear of being labelled as a tomboy. Gils are able to shed their shyness. Children feel comfortable exploring subjects of their choice especially the non traditional ones. Girls feel comfortable studying subjects like advanced science or carpentry whereas boys can participate in orchestras or study languages like Latin without fear of being ridiculed for exploring subjects that are considered non-traditional. They need not don stereotypical roles and are encouraged to be curious and fearless. In short single sex schools allow children to be themselves. Today children face a huge amount of pressure from all quarters to become adults even before they are prepared. Children are forced to grow up too quickly. Some children are more comfortable in single-sex schools as the social pressures are less here. A child can grow at his own pace. As boys mature later than girls boys need more time to grow and single-sex schools may allow them to grow at their own pace. The atmosphere in single sex schools is

Expanding a Business from UK in Canada (International Business Law) Essay

Expanding a Business from UK in Canada (International Business Law) - Essay Example All other important legal and labor details pertaining to the creation of the business will be included in this report. Background Alan Brandon, who has a stake in several UK companies plan to expand two of his companies by opening either a branch or a subsidiary in Canada. These two companies are doing well in the past three years and he believes that it be profitable to start expanding abroad. The two companies are Definitely-Maybe PLC, a public limited company that produces chocolates and Ultra-educators Software Limited, a Software services company that designs educational Software. The Board of Directors has given their go signal to expand given the report of Mr. Brandon’s team that the business is feasible in Canada and is likely to succeed. This report is made, at Mr. Alan Brandon’s behest, to show to the Board of Directors what is in store for them when they bring the business in Canada. Objectives It is the objective of this paper to show to the mother companie s of both UK-based Definitely-Maybe and Ultra-Educators what entails the expansion of their businesses from UK to Canada in terms of new jurisdiction, legal, sale, technical and tax aspects. This report is basically presented from the legal perspective to ensure the management of possible legal risks. Failure to do so could result into substantial impact on the profitability or commercial transactions that could be detrimental to the life of the company. Scope This report will be enumerating the possible risks Definitely-Maybe may be exposed to if it embarks on the exportation of chocolates to Canada. It will also present the options open to Ultra-Educators in terms of the form of corporate entity that is best suited to it in Canada, including the details and requirements in implementing it. This report will also touch on the treaties and agreements that could be applied to the business and how it may benefit the company as well as the other pertinent labor and immigration issues th at the new companies are likely to come across with. Results Importing Chocolates in Canada It is considered to be a regulated activity if commercial goods are imported into Canada. The government agency in charge of such activity is the Canada Border Services Agency. It is the entity that enforces the regulations for import. Before a company can begin importing products to Canada, an import/export number must first be obtained from the Canada Revenue Agency (CRA) and added to the company’s regular business number. Second, the products to be imported must be identified clearly and explicitly. In what country the products are from and in what country they are manufactured must also be determined. The company must see to it that the products are not prohibited in being imported to Canada. Examples of such products include products manufactured by prisoners, reprints of Canadian works with copyright protection, certain birds, counterfeit currencies, all kinds of second-hand airc rafts, with no exceptions, all kinds of second-hand automobiles, except those from the US, all materials regarded as child pornography, hate propaganda, rebellious, treasonable, or obscene, etc. Next, the company should see whether or not the products to be imported are subject to other requirements or restrictions. Once the company has guaranteed that the products can be legally imported to

Computer and Network Hardware Assignment Example | Topics and Well Written Essays - 250 words - 2

Computer and Network Hardware - Assignment Example Protocols like POP3, IMAP, LDAP and HTTP services use DNS to avoid IP conflicts on the networks. Hardware (Physical) address is the unique hexadecimal serial number assigned to each Ethernet network device. The address is permanently set at the time of manufacture and cannot be changed. It is unique to help distinguish among devices. The hardware addresses are exactly 6 bytes in length, and are usually written in hexadecimal as 12:34:56:78:90:AB. The first six digits identify manufacturer while the last six is the serial number of the card. Each manufacturer of Ethernet devices applies for a certain range of hardware addresses they can use. DHCP failover occurs when using DHCP redundancy. With two DHCP servers serving different scopes, for example .100-.150 on one and .200-.250 on the other, challenges pursue. In the case one server fails, all clients that received a lease from that server, will have to get a new IP from the other server. That basically means all network connections on the client will be lost and causing a danger unlike no redundancy. DHCP availability is crucial. The existing of network is dependent on the DHCP availability, since it is the basic point of assigning TCP/IP configuration. If it fails or breaks down the network communication is lost. That indicates that DHCP has to be available throughout. Subnetting addresses hardware performance issues. Using subnetting reduces CPU overload. The servers will have increased processing power and available. The network hardware like routers and other devices that handle data traffic are also optimized. The bandwidth is available to network devices for their effective performance. To communicate, computers on LAN are interconnected using a switch. The switch is then connected to a router that links LAN to an external network, internet. To access internet through a single computer, you can either configure one PC as an ICS (Internet Connection Sharing) or

Human resource 1 Assignment Example | Topics and Well Written Essays - 1000 words

Human resource 1 - Assignment Example Jobs in the Emirates Group Being such a diverse company, the Emirates Group subsequently have diverse job types, ranging from cabin crew to hospitality and engineering jobs. Cabin crews are responsible for passengers’ customer service during flights. Trainings for cabin crew mainly include emergency and security, including first aid, as these are prone to happen during flights. They also ensure that emergency equipment is in good working condition before flights. They serve refreshments and meals to passengers and ensure the passengers are comfortable during flights. Their job varies depending on the nature of the flight, if it is long or short-haul flight (Mahajan, 2012) Pilots are responsible for flying passengers and cargo on long and short-haul flights to different destinations. Two pilots are required for each flight. They ensure that the aircraft, including the crew and passengers are safe and reach their destinations in good terms. Before flights, pilots must check thei r flight plans, communication systems, fuel in the aircraft, the condition of the aircraft as well as the weather conditions, as all these factors determine safe flights (Soekkha, 1997). Individuals in Finance, Accounts and audit jobs are responsible for reviewing accounts of the company, performing financial health analysis on the company, and give financial advice. They also guard the company against financial risks, and are responsible for the safeguarding of company assets. They carry out wage reviews, liaise with management, and offer their recommendations, as well as preparing reports, financial statements, and commentaries. This position is crucial due to its sensitivity; therefore, Emirates Group ensures high integrity individuals fill such positions (Ireland, Hitt, & Hoskisson, 2005). Aeronautical Engineers apply their scientific knowledge and skills in researching, designing, developing, maintaining, and testing the performance of Emirate aircrafts. They mainly are respons ible for aircraft condition, fuel efficiency, speed and weight of aircraft, as well as adopting newer technologies to meet customer demands. These are employed in the Emirates Engineering, a renowned aircraft maintenance centre. The Human Resource Process of Emirates Group Recruitment Recruitment is the process in which companies discover potential candidates for the actual or expected vacancies in the organization. Each company has its own recruitment policy. In Emirates Group, high quality individuals both locally and internationally are considered. However, they should accept to live in Dubai. Applicants should have attained the legal working age of their country and meet the set academic requirements. The sources of the candidates are internal and external. Internally, Emirates Group promotes qualified employees to top vacant managerial positions and postings to different arms of the group. Externally, Emirates Group fills entry-level positions from candidates from other firms, university and college graduates, and vocational schools. All this process is conducted professionally by the team recruitment. All jobs are posted online for online application (Kleynhans, 2006). Interview and Selection process After scrutinizing the online applications, shortlisted candidates are informed to attend a selection programme in Dubai. The line manager and recruitment staff perform the selection process to identify the most suitable candidate who will adapt well to the emirate culture and working in Dubai. After interview,